That's
all there is to it.
Any one of those
will guarantee your failure. Any two of them will
accelerate your failure. Any three of them will guarantee
that you never even get started! And all four of them will
cause you to waste your time and lose more money... again.
Why?
Let's look at them
one at a time...
To
Guarantee Failure... Don't Read.
OBA is an Internet-based business and
like it or not, the Internet is 99% text. If you don't
like to read, get over it. Read. Otherwise you'll never
learn what you need to know. It's as simple as that. If
you jump out of a boat, you'd better start swimming. If
you want to build this business, you'd better start
reading. (And don't stop!)
To
Guarantee Failure... Don't
Participate in the OBC.
Your participation in
the OBC (Owner's Business Center) is critical. It's your
most important business-building tool. Not only will you
find other people who will answer your questions, but
you'll also be able to keep pace with new developments in
your business, learn about new tools and resources as they
become available, and be able to evaluate and make
adjustments in your marketing based on the observations of
many other people who are building the same business you
are. What could possibly be more valuable than that?
OK... there is
one thing that could be more valuable than that.
It's the way you're
perceived by the Business Owners in your group. When they visit
the OBC, will they see you asking questions so you can be
better prepared to help them when they need help? Will
they see you answering other Business Owners' questions when
you can, so they'll feel comfortable asking you their
questions? Will they see you as someone who others look up
to... a Leader?
Or will they see you
as... absent... unconcerned... and uninformed?
Are you willing to try
to build your business with a bunch of Business Owners who
simply mirror your level of commitment?
No? Then you'd better
step up and get serious, because that's exactly what's
going to happen. Your Business Owners are going to do exactly
what they see you doing... good or bad. That's the way
people are.
If they don't see you
in the OBC, they'll see that as apathy... and you'll get
apathy in return.
If they see you in the
OBC, they'll respect you for your Leadership... and you'll
have a strong group with Leaders.
Don't believe me? Then
answer this question...
Why would I even
mention it? What have I got to gain by giving you bad
or misleading advice? Believe me, it would be MUCH easier
for me to just not mention it.
But it's important so I
want you to know about it.
Hey, I didn't invent
human behavior... I've just learned to use it to my
advantage. You should too.
Do yourself a favor and
get in the habit of participating in the OBC.
To
Guarantee Failure... Look for "a
Better Way".
Think you have a better
way? Determined to try what worked for you in the past?
Before you get started,
let me ask you a question...
If it worked for you in
the past, why are you starting over again here?
If it worked for you
somewhere else, if it helped you succeed before, then why
aren't you still involved in that successful business?
Here's why... It's
because that business wasn't designed for YOU to succeed.
It was designed for the owners to succeed. You felt like
you were succeeding... you felt like things were
working... but you ended up empty-handed again because
that's how the program was designed.
So the "better
way" that was working for you wasn't really working
for YOU... it was working for THEM!
Do yourself a favor and
don't try to apply what failed elsewhere to your OBA
business. I want YOU to succeed. This business is designed
for YOUR success. Don't shoot yourself in the foot by
bringing old habits into your new business.
To
Guarantee Failure... Focus on Making
Money.
When you focus on
making money, you can't focus on helping others... and
helping others is the only way to make money.
To achieve success, you
MUST take your eyes off of your needs and focus on
the needs of others.
It's that way in every
successful business! The business owner who is best at
meeting the wants and needs of his customers is the one
who moves ahead the fastest.
It may seem strange at
first, but learn to spend 100% of your time and energy
helping other people achieve their goals and you cannot
fail.
Focus on making money
and you cannot succeed.
OK... so what are
you going to do now?
Get into the OBC and
read. Ask questions and answer questions. Learn what's
working for others and use what you've learned... then
teach what you've learned. Find out what your Business Owners
need and then find a way to help them get it.
Learn
success. Create success. Teach success.
And make sure
everyone in your group reads this page!
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